I spent the last few days building a page on MySpace for the Dames of Dialogue and was feeling very um, pleased with myself until I received the Book Marketing Expert Newsletter yesterday.

Note:  If you’re an author looking to promote your books online, you really need to sign up for this newsletter.  Put out by Author Marketing Experts, Inc., it’s one of the most informative and helpful newsletters I’ve run across.  Just click on the link above to go to their website and find out more.

Now, back to the article; How to Have a Great Social Media Presence and Still Have a Life.  It seemed like just what I needed after spending days setting up a MySpace page for our new author group, but after reading the article, I now think all that time was pretty much a complete waste.  Okay, that’s a little dramatic, it wasn’t a complete waste, but according to the newsletter, I would’ve been better off building a presence on FaceBook, Squidoo, or Twitter.  MySpace, it seems, is yesterday’s news.

From the article:

*Social networking: sometimes an author will come to us with 35 social networking sites. Frankly that’s about 34 too many. With the popularity of social networking growing, these niche social sites are popping up everywhere. I’m not telling you not to post something there but if you are stretched too thin and can’t keep them updated, what’s the point? Personally I recommend posting to two sites: Facebook and S quidoo. Start with one or the other and get your feet wet, then once you have an audience built and a social networking routine in place you can expand your networks.

If you’re unfamiliar with these sites (and many are unfamiliar with Squidoo, I’ll explain why in a minute) know that these are the two powerhouses when it comes to social networking. You can get on there and start a page, build a fan base and promote your book. It’s very easy to do and best of all, it’s entirely free. Squidoo.com is (like Facebook) very integrated in Google’s ranking system. Any Search Engine Marketing expert will tell you that you need three things: Facebook, Squidoo, and Twitter. Squidoo (again free) is very easy.

*sigh*  Obviously, I’m not up to date on the best social networking sites for authors, but thanks to the AME newsletter, I can learn and change my focus.  Now all I have to do is learn how to use those other sites.  Being semi-computer-illiterate, it won’t be easy, but hopefully, it won’t be a complete waste of my time.

*Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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